Exploring Business Horizons in a Future Mobility World… A Twist

Within the automotive industry currently there is a lot of buzz around Future Mobility and what it might look like and how we might get there…

Phrases like carsharing, ridesharing, and on-demand will become more common place in our vocabulary. Businesses like Uber, Lyft and ZipCar have built and are building business models that are predicated on a new way to view mobility with the upshot to ultimately disrupt our view of ‘vehicle ownership’.

This adjustment in thinking is at the heart of the new technology direction and the big players in the market are positioning this change for a number of reasons, cost, convenience, congestion, environmental etc. This is a huge shift in Horizon for users of transport, but if we consider the dramatically changing of habits that have been disrupted at astonishing speed such as communication and entertainment, then perhaps how transport will evolve will be the next natural extension of technology.

Will the desire to drive eventually be extracted from our DNA? Maybe crowded roads and lost time sitting in a car can be avoided with on-demand autonomous connected vehicles that offer a different experience, a chance for infotainment and generating different experiences.

So perhaps we ought to conclude that our relationship with the car as an asset and tool will change and potential change to a wider ‘service’. What this does also indicate and perhaps more emotive is that the physical enjoyment derived from driving, will be something that is confined to trackdays and simulators.

The obvious alternative to physically driving for cognitive excitement is Gaming, VR and simulation, an industry that has explosive growth with, for example, the formation of competitive eTeams and with most of the leading Formula 1 teams having dedicated eTeam drivers who compete in a virtual, competitive world. Famously, Jann Mardenborough a young gamer raced at the Le Mans 24 hours through winning the Playstation GT Academy Competition, giving him the chance to drive in the famous race in 2015, so a skill derived digitally can manifest itself with a physical opportunity.

So where will people get the opportunity to experience driving cars in the near future, specifically in a competitive fast, but safe environment? Well track days are very popular and offer driving excitement and experience of driving a very special car for a short time, or with unlimited budgets packages such as the Ferrari FXX or Aston Martin Vulcan programs are extremely exclusive and are multi million pound entry level.

But that said, the there is still a desire to experience fast cars in a real world that is why track day events and offerings are popular. Driving in a controlled by exhilarating environment promotes connecting with like-minded people and adding to a competitive element.

It therefore follows that an opportunity exists to create experiences for fans of special cars, cars designed to be driven, to be enjoyed, tuned and maintained by professionals, a hybrid on-demand, carsharing business model between track days and the FXX or Vulcan programs, a shared membership.

Sarthe Special Vehicles believe that this type of proposal could be at the core of a disruptive business model supporting fans of driving and an model for a new type of horizon for ultra sports car production.

Here is the twist… How about if you could offer the chance to drive versions of iconic cars of the past, built with the skills and technology of the future, perhaps a re-creation Le Mans racer… roll up Sarthe Special vehicles, watch this space for more info…

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